March 2013 | Having trouble viewing this email? View it in your browser.  

Dear Sustainability News subscribers,


First of all, thanks to all of you for your interest in joining the discussion. Your contribution to the conversation is what makes it successful! As a sign of our appreciation, we'd like to officially announce to you, our Sustainability News subscribers, the release of our SimaPro and PRé Sustainability Facebook pages.


Check into our PRé Sustainability fan page

On our PRé Sustainability Facebook page, we will be sharing information on the latest sustainability topics, news, events, info graphics, and more. We also welcome our followers to post their own experiences, questions, and stories. When we are online, you can also chat with us.


Check into our SimaPro fan page |

On our SimaPro Facebook page, we will be sharing LCA news, events, and updates, all relating to our popular LCA software. We would also love to hear your feedback and suggestions, which you can post directly to the page.


We are excited to expand our contact to yet another dimension.

Welcome to our SimaPro and PRé Sustainability Facebook pages!

A Framework to Support Sustainable Value

If there’s one thing sustainability teaches you, it’s that there’s no one-size-fits-all solution.


Given the myriad of businesses, products and services - all operating with different technologies, business models, and customer demographics, and faced with different social, political, and geographic challenges - it’s no wonder that harmonization of sustainability metrics is such a complex and difficult task.

Thankfully, there does seem to be a move towards more pragmatic approaches. This is driven by NGOs wishing to better engage the business community, and by businesses themselves recognizing that a collective, self-determined approach can have big benefits.


Collaborative initiatives such as The Sustainability Consortium and WBCSD are continuing to develop practical metrics approaches that provide flexibility within a common best practice framework. At PRé, we echo this mentality.


New Software & Support Video Series

PRé is launching a series of videos to help you get the most out of your SimaPro software. With two releases a month, these videos will include tutorials as well as tips & tricks to using the ‘not-so-obvious’ features of SimaPro.



The first video in this series will show you how you can create various modeling scenarios using parameters. Imagine you are designing a product. You might consider, what would be the impact on the environmental load of my product if I change the specs from A to B? Using parameters, you can easily define various values of these specs and analyze the effect of changing values. This video provides an example on how you can do that.

Watch the video

The Surplus Cost Method

PRé was involved in a major review of a lifecycle impact assessment (LCIA) methods project for the European Commission four years ago. This resulted in the compilation of a list of recommended models for 15 different impact indicators at midpoint level, known as the ILCD recommended methods. It also resulted in recommendations for further research to improve LCIA methods in general.



Soon after, PRé became involved in Framework Programme 7, the EU-funded research project, LC-Impact. PRé worked on the project in two ways: 1) to lead the dissemination work package, and 2) to improve PRé’s mineral and fossil (abiotic) resource depletion method. As the project is now in its final phase, Tommie Ponsioen, LCA consultant for PRé, will present a paper at the fifth Latin American LCA conference, CILCA, on the abiotic resource depletion method, representing the PRé team in the LC-Impact project (Marisa Vieira, Mark Goedkoop, and Tommie Ponsioen).


All Hands on Deck | Top-Down Sustainability


By offering the whole package to their clients: from consulting to training to software, ACV Brasil is dedicated to bringing sustainability to Brazil. The company believes in a top-down, all-hands-on-deck approach, working with large companies as well as targeting the consumer.



Company Profile: A Unique Combination Provides the Whole Package


“We offer the whole solution, the entire package,” managing partner Felipe Lion Motta told us of sustainability firm, ACV Brasil. “In Brazil, we are unique. No one else provides the combination of licensed software, consulting services, and training that we do.”



ACV Brasil’s mission is to stimulate the integration of life-cycle based methods into the goals and actions of companies worldwide. “Once we achieve that, we are also educating society to better understand and to look after the environment — to really know what is being consumed,” Motta explained from his office in Curitiba.

Goodyear’s Approach to Sustainability


In our last newsletter, we spoke with sustainability pioneer Philips, to hear about the electronics company’s long-standing dedication to social issues, and their hopes for the Social Pioneers Roundtable.

This newsletter we profile Goodyear Tire & Rubber Company. We talked with Dennis McGavis, director of Global EHS Sustainability, who told us about the tire company’s sustainable practices, and his expectations for the Social Pioneers Roundtable.


A Carbon Footprint Update

A bottled water producer, NIKA (, wanted to offset the carbon emissions generated during production, and maintain its CarbonFree® certification with NIKA conducted a similar analysis in 2009 to first gain this certification.


This updated analysis reflects NIKA’s new products, which utilize more recylced materials, as well as changes in supplier materials. This update also enables NIKA to be transparent with its customers about the production of their bottled water products.



Column: Beatrice Bortolozzo, 2B Consultants, Partner in Italy

Four Dilemmas and a Paradox


There was a time when the marketplace had companies, consumers and governments each with a specific role and function. The first would decide what to offer, the second would select and buy, the third supervise.

Roles are now more fluid, brands are perceived and interpreted by consumers, loved and made personal, sometimes criticized, or worse boycott. Companies that used a one-way communication are now seeking interactions in their customers’ favorite social networks. They listen and embrace collaboration through dialogue and co-creation.
In this complex scenario, what is the role of consumers in the process for a more sustainable economy?

I have some questions, a couple of ideas and an invitation for you to join the discussion.